Warrenton, Georgia

​Warrenton, Georgia, a charming small town located in the heart of Warren County, boasts a rich historical heritage and a close-knit community. With a population of approximately 1,800 residents, Warrenton is known for its picturesque downtown area, characterized by well-preserved historic buildings and a vibrant local culture. The city serves as the county seat and plays a crucial role in the region's social and economic activities.
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Founded in 1797, Warrenton has maintained its historic charm while adapting to modern developments. The city is strategically located near major highways, providing easy access to larger metropolitan areas such as Augusta and Atlanta. This advantageous location makes Warrenton a convenient destination for visitors and a desirable place for residents who seek a quiet, small-town atmosphere with the benefits of urban proximity.

512 Main Street, Warrenton, GA

Analysis Goal

​The primary goal of this market analysis is to take a proactive approach to the recruitment of businesses for Warrenton, Georgia. By conducting a thorough examination of the current retail and food business landscape, this analysis aims to identify the types of businesses that would thrive in our city and fulfill unmet market needs. The specific objectives of this analysis are as follows:

1. Identify Business Opportunities: Showcase the types of retail and food businesses that are most suited to Warrenton, taking into consideration the local demographic and economic context.
2. Assess Market Leakage: Compare the existing business offerings in Warrenton with the current market leakage to identify gaps where residents are going elsewhere to meet their retail and food needs.
3. Evaluate Economic Potential: Highlight the potential for growth in the retail and food sectors over the next few years, based on current trends and projected economic developments.
4. Attract New Businesses: Provide data-driven insights and recommendations to attract new businesses that can enhance the local economy and meet community needs.
5. Support Strategic Planning: Assist local government and economic development organizations in strategic planning and decision-making by providing a comprehensive overview of the current market and future opportunities.
6. Promote Sustainable Growth: Encourage sustainable economic growth by identifying businesses that align with the city’s long-term vision and contribute positively to the community.

By achieving these objectives, this market analysis will serve as a vital tool in strengthening Warrenton’s economic base, enhancing the quality of life for residents, and fostering a vibrant, sustainable business environment.

Demographics​

Population Size Warrenton, Georgia, has experienced a gradual decline in population over the past decade. As of the 2020 Census, the population stood at 1,744, down from 1,937 in 2010. The projected population for 2024 is 1,665, with an expected decrease to 1,609 by 2029.
Age Distribution The age distribution of Warrenton's population reveals a balanced mix of age groups:

• Children (0-14 years): Approximately 19.6% of the population, with the largest segments being ages 0-4 (6.4%), 5-9 (8.1%), and 10-14 (7.1%).
• Youth (15-24 years): Around 10.1%, with ages 15-19 (6.0%) and 20-24 (4.1%).
• Adults (25-54 years): The largest age group, constituting about 32.9% of the population, with significant portions in the 25-34 (13.0%), 35-44 (9.5%), and 45-54 (10.4%) age brackets.
• Mature Adults (55-74 years): Represent 26.3%, with ages 55-64 (14.9%) and 65-74 (11.4%).
• Seniors (75 years and older): Comprise approximately 9.1% of the population, with ages 75-84 (5.8%) and 85+ (3.3%).

​Household Income Levels Warrenton's household income levels indicate a diverse economic profile:

• Median Household Income: $37,051 in 2024, projected to rise to $42,028 by 2029.
• Income Distribution (2024):
  • Less than $15,000: 19.8%
  • $15,000 - $24,999: 9.0%
  • $25,000 - $34,999: 19.2%
  • $35,000 - $49,999: 10.8%
  • $50,000 - $74,999: 21.3%
  • $75,000 - $99,999: 6.9%
  • $100,000 - $149,999: 7.1%
  • $150,000 - $199,999: 4.8%
  • $200,000+: 1.0%

Household and Family Composition

• Households: The number of households has slightly declined, from 730 in 2010 to 691 in 2020, with projections remaining stable at 686 through 2029.
• Average Household Size: Decreased from 2.53 in 2010 to 2.41 in 2020, with a projected decrease to 2.23 by 2029.
• Families: The number of families has also declined from 500 in 2010 to 437 in 2020, with a slight decrease to 427 projected by 2029.

Housing Occupancy

• Owner-Occupied Housing Units: Expected to increase from 339 in 2020 to 373 by 2029.
• Renter-Occupied Housing Units: Projected to decrease from 352 in 2020 to 313 by 2029.

Race and Ethnicity

• White Alone: 23.9% in 2020, projected to be 26.0% by 2029.
• Black Alone: 73.2% in 2020, projected to be 70.4% by 2029.
• Other Races: Includes small percentages of American Indian, Asian, Pacific Islander, some other race, and two or more races.
• Hispanic Origin: Consistently around 0.7% of the population.

This demographic and economic profile provides a comprehensive understanding of Warrenton, Georgia's population, which is essential for identifying suitable business opportunities and planning for sustainable growth in the retail and food sectors.

​Economic Indicators

​Employment Rates Warrenton has a diverse employment landscape with a mix of blue-collar, white-collar, and service-oriented jobs:

• White Collar: 43.0%
• Blue Collar: 33.2%
• Services: 23.8%

The total workforce is supported by 93 businesses, employing 660 individuals. This gives an employee-to-population ratio of 40 employees per 100 residents.
Major Industries The primary industries contributing to Warrenton's economy include:

• Government: Employing 24.7% of the workforce, this sector is the largest employer in the city, reflecting the city's role as the county seat.
• Services: Comprising 43.2% of total employment, key service sectors include health services (19.2%) and educational institutions (15.3%).
• Retail Trade: Representing 15.9% of employment, with significant contributions from food stores (5.2%) and auto dealers/gas stations (2.4%).

Other notable sectors include:

• Manufacturing: 3.6%
• Construction: 1.2%
• Finance, Insurance, and Real Estate: 3.6%
• Wholesale Trade: 3.0%

Average Income Income levels in Warrenton are lower compared to national averages:

• Median Household Income (2024): $37,051, projected to rise to $42,028 by 2029.
• Average Household Income (2024): $54,701, expected to increase to $61,636 by 2029.
• Per Capita Income (2024): $22,632, with a projected increase to $26,376 by 2029.

Commute and Transportation Most residents of Warrenton commute by driving alone, with the following commute times:

• Less than 10 minutes: 8.8%
• 10-14 minutes: 41.4%
• 15-19 minutes: 12.3%
• 20-24 minutes: 8.9%
• 25-29 minutes: 8.3%
• 30-34 minutes: 6.8%
• 35-44 minutes: 4.9%
• 45-59 minutes: 4.3%
• 60-89 minutes: 3.4%

Public transportation usage is negligible, with 87% of the workforce driving alone, and 9.6% carpooling. Walking and biking to work are also minimal, with 1.5% and 0% respectively.
Key Economic Indicators Summary

• Business Growth: The number of businesses has remained stable with minor fluctuations, and the labor force by industry indicates balanced growth potential in service, government, and retail sectors.

These economic indicators provide a clear picture of Warrenton's employment landscape, highlighting the strengths and opportunities within the local economy. This analysis will assist in identifying business recruitment strategies that align with Warrenton’s economic profile and growth potential.

​Trade Area

​Warrenton’s Trade Area, located within a five-county area, has the potential to serve as a hub for work, recreation, and shopping. This report synthesizes data from multiple profiles to offer a comprehensive picture of the demographics, economic activity, and lifestyle of the people who frequent Warrenton.   
Population and Demographics 
The five-county area has a population of approximately 39,669 people as of 2024, with a slight decline projected to 39,164 by 2029. The median age is 44.8 years, reflecting a relatively mature demographic. Household sizes are shrinking slightly, from an average of 2.42 persons per household in 2020 to 2.35 by 2029. 
Age Distribution 

• Under 18: 20.1% 

• 18-64: 57.2% 
• 65 and older: 22.8% 

The population distribution by age indicates a significant portion of residents are in the working-age bracket, but there is also a substantial and growing senior population. 
Economic Profile 
Warrenton's economic landscape includes a diverse workforce and various industries. The total labor force is segmented into: 

• Services: 32.9% 

• Blue Collar: 48.0% 
• White Collar: 19.1% 

Employment and Businesses 

• Total Businesses: 1,215 
• Total Employees: 12,332 

The majority of commuters drive alone to work (87%), with minimal reliance on public transportation (0.0%) or carpooling (4.8%). 
Income and Housing 
The median household income in the area is $52,172, projected to increase to $59,405 by 2029. The median home value stands at $153,681, reflecting a stable housing market. 
Household Income Distribution (2024) 

• <$15,000: 13.1% 

• $15,000 - $24,999: 9.2% 

• $25,000 - $34,999: 11.2% 

• $35,000 - $49,999: 13.9% 

• $50,000 - $74,999: 19.6% (largest group) 

• $75,000 - $99,999: 9.7% 

• $100,000 - $149,999: 13.2% 

• $150,000 - $199,999: 6.6% 
• $200,000+: 3.3% (smallest group) 

Home Ownership 

• Owner-Occupied Housing Units: 72.0% 
• Renter-Occupied Housing Units: 28.0% 

Educational Attainment 
The educational makeup of the population shows a broad range of qualifications: 

• No High School Diploma: 16.9% 

• High School Graduate: 40.1% 

• Some College/Associate’s Degree: 27.4% 
• Bachelor’s/Graduate/Professional Degree: 15.6% 

This indicates a substantial portion of the population has completed high school, with a significant number also having pursued higher education. 
Lifestyle and Spending 
The disposable income profile highlights the after-tax income across various age groups and its allocation: 

• Median Disposable Income: $42,650 

• Average Disposable Income: $57,424 

Disposable Income by Age Group (2024) 

• <25: Median $34,901 | Average $45,963 

• 25-34: Median $46,110 | Average $57,878 

• 35-44: Median $50,318 | Average $60,981 

• 45-54: Median $53,146 | Average $66,659 

• 55-64: Median $43,395 | Average $58,409 

• 65-74: Median $38,309 | Average $56,437 
• 75+: Median $33,691 | Average $46,491 

Tapestry Segmentation 
The population is segmented into various lifestyle groups, with the largest being: 

• Rural Bypasses (10E): 62.1% of households 

• Southern Satellites (10A): 8.3% of households 
• Modest Income Homes (12D): 7.5% of households 

These segments provide insights into the consumer behavior and preferences of the residents, influencing retail, recreation, and service needs in Warrenton. 
Warrenton attracts a diverse population for work, leisure, and shopping, with a strong blue-collar workforce and significant service industry presence. The community is characterized by stable income levels and a mature demographic with varied educational backgrounds. Understanding these dynamics helps in planning economic development and community services to better cater to the needs of those who come to Warrenton to work, play, and shop. 

​Current Market near downtown Warrenton

Food/Restaurants 

• El Maguey Mexican Restaurant: A local Mexican food restaurant offering a variety of traditional dishes. 
• Miss Jane’s Restaurant: A local diner providing home-cooked meals. 
• Grab and Go Snack Shop: A quick-service snack shop. 
• JavaJolt Coffee Cafe & Pizza: A café that doubles as a pizza place, serving coffee and various pizza options. 
• J&M BBQ: A barbecue restaurant known for its smoked meats and southern BBQ dishes. 
• 4 Way BBQ & More: Another local barbecue spot, offering a range of BBQ meals and sides. 

Convenience Stores 

• Warrenton Country Store & Deli: A convenience store with a deli counter. 
• Gunn Mini Mart: A small convenience store offering everyday essentials. 
• Jet Food Stores: Part of a regional chain of convenience stores. 
• Seven Stars: Another local convenience store. 
• Jack’s Corner Store: A neighborhood convenience store. 
• Gray’s Citgo: A convenience store associated with a Citgo gas station. 
• Doug’s Quick Stop: A quick-stop convenience store. 
• Hall Street Flea Market: An indoor marketplace with various vendors. 

Retail/Shopping 

• Georgia Lumber Supply: A supplier of lumber and building materials. 
• Ace Hardware: A national hardware store chain. 
• Dollar General: A national discount retail chain. 
• Family Dollar: Another national discount retail chain. 
• Piggly Wiggly: A regional grocery store. 
• Smith Farm Supply: A local supplier of farming and gardening supplies. 
• Divine Designs on Main: A store offering home décor and design services. 
• Andersons Market: A local market providing a variety of goods. 

Financial Services 

• First State Bank: A local banking institution. 
• Warrenton Finance Company: A local finance company offering loans and financial services. 

Healthcare 

• Community Health Care Systems, Inc.: A healthcare provider offering a range of medical services. 
• Warrenton Health & Rehab Center: A facility providing health and rehabilitation services. 

Personal Care and Wellness 

• Salon 725: A local salon offering hair and beauty services. 

Other Businesses 

• Hoss Climate Controlled Self Storage: A climate-controlled storage facility. 

• Angie’s Soap and Suds: A local laundromat. 

• Wilhoit Propane: A supplier of propane gas. 

• Guaranteed Motorsports: A motorsports equipment and service provider. 

• Mel Daniels Storage: A local storage facility. 

• Hawkins Logging Company: A local logging company. 

• R2T2 Enterprises: A local business, specifics not provided. 

• Heart Wood Products: A company specializing in wood products. 

• Amcor: A local business, specifics not provided. 

• Recycling Solutions: A company providing recycling services. 

Professional Services 

• Glee Smith, Attorney at Law: A local law firm. 

• Lowe Funeral Home: A funeral home offering a range of services. 

• Dye Insurance: An insurance provider. 

• CHB Acquisitions: A local business involved in property acquisitions. 

• Forest and Land Services: A company providing forestry and land management services. 

• McMichael Land & Timber: A land and timber management company. 

• Pine South: Another land and timber management firm. 

• Anderson Well Drilling: A company specializing in well drilling services. 

• Dawson’s Mortuary: A local mortuary providing funeral services. 

• Child’s World: A local daycare or educational service provider. 

Non-profit Organizations 

• Area Children’s Theatre, Inc.: A non-profit organization focused on children's theater. 

• American Legion Post 96: A local chapter of the American Legion. 

• Franklin Lodge No. 11 F. & A. M.: A local Masonic lodge. 

• First Baptist Church of Warrenton: A local Baptist church. 

• Warrenton United Methodist Church: A local Methodist church. 

• Wilkes Memorial Church of God in Christ: A local Church of God in Christ. 

• Trinity AME Church: A local African Methodist Episcopal church. 

• Pleasant Grove Baptist Church: Another local Baptist church. 

​Major Players

​The City of Warrenton benefits from the presence of several key businesses and organizations that play a significant role in the local economy. These major players span a variety of sectors, including retail, manufacturing, agriculture, and healthcare, each contributing to the community’s overall economic vitality.
1. Family Dollar
8,427 locations across the United States.

• Family Dollar is a staple in Warrenton's retail scene, offering a broad selection of affordable products, including groceries, household items, and personal care essentials. As a convenient shopping destination, Family Dollar serves the daily needs of the community, making it a critical player in the local economy.

2. Dollar General
19,643 locations across the United States.

• Dollar General, another major retail player, complements the offerings of Family Dollar by providing a variety of low-cost goods ranging from food to seasonal items. Its widespread appeal and extensive product line make it an essential part of Warrenton's retail economy.

3. Piggly Wiggly
503 locations across the Southeast.

• Piggly Wiggly is the primary grocery store in Warrenton, offering residents access to fresh produce, meats, dairy, and other essential groceries. Known for its community-oriented service, Piggly Wiggly plays a key role in ensuring food security and supporting local agriculture.

4. Ace Hardware
4000 locations across the United States.

• Ace Hardware is a critical resource for both residents and businesses in Warrenton, supplying a wide range of hardware, tools, and home improvement products. Its presence supports local construction, maintenance, and DIY projects, contributing significantly to the community’s economic activity.

5. Georgia-Pacific
150 locations across the United States.

• Georgia-Pacific, a major manufacturer of paper and wood products, operates a significant facility in Warrenton. As one of the area’s largest employers, Georgia-Pacific provides stable employment and contributes to the economic health of the region through its production and community involvement.

6. Jet Food Stores
49 locations across Georgia.

• Jet Food Stores operates several convenience stores in the Warrenton area, offering quick access to snacks, beverages, and fuel. These stores are strategically located to serve both residents and travelers, playing a crucial role in the local retail and service sectors.

7. Smith Farm Supply
13 locations across Georgia and South Carolina.

• Smith Farm Supply is essential to Warrenton’s agricultural sector, providing a wide range of products such as animal feed, fertilizers, seeds, and farm equipment. By supporting local farming operations, Smith Farm Supply helps sustain the agricultural backbone of the local economy. Also, their headquarters is located in Warrenton, GA.

8. Amcor
218 locations worldwide.

• Amcor, a global leader in packaging solutions, has a facility in Warrenton that produces packaging for food, beverage, pharmaceutical, and other consumer goods. Amcor’s operations contribute to local employment and position Warrenton as an important player in the packaging industry.

9. Community Health Care Systems
18 locations across Georgia.

• Community Health Care Systems is a vital part of Warrenton’s healthcare infrastructure, providing essential medical services to the community. The health system offers a range of healthcare services, from primary care to specialized treatments, ensuring that residents have access to quality care. As a major employer and healthcare provider, Community Health Care Systems is crucial to the well-being and economic stability of Warrenton.

​Market Leakage

​Market leakage occurs when residents of Warrenton, Georgia, choose to shop or dine outside the city because the local market does not meet their needs. Identifying and addressing market leakage is crucial for attracting businesses that can serve the community effectively and retain local spending within Warrenton. 
Current Market Conditions 
Warrenton, Georgia, with its rich historical heritage and close-knit community, has a population of approximately 1,800 residents. Despite its charm and strategic location near major highways, Warrenton has experienced a gradual population decline, with projections indicating a continued decrease. This demographic trend underscores the need for strategic economic development to attract and retain residents and businesses.
Demographic and Economic Profile 

• Population Trends: The population has declined from 1,937 in 2010 to 1,744 in 2020, with projections of 1,609 by 2029.
• Age Distribution: A balanced mix of age groups, with notable segments in children (19.6%), adults (32.9%), and mature adults (26.3%).
• Income Levels: Median household income is projected to rise from $37,051 in 2024 to $42,028 by 2029. However, income levels are lower compared to national averages. 
• Employment Landscape: A diverse mix of white-collar (43.0%), blue-collar (33.2%), and service-oriented jobs (23.8%). The government sector is the largest employer, followed by services and retail trade.

Market Leakage Analysis 
Based on the Retail Market Power® Opportunity Gap by Retail Store Types 2024 data, Warrenton experiences significant market leakage across various retail and food sectors. The following summarizes the key opportunity gaps: 

1. Total Retail Trade (NAICS 44 and 45) 
   1. Demand: $80,719,190 
   2. Supply: $17,582,920 
   3. Opportunity Gap: $63,136,270 
2. Motor Vehicle and Parts Dealers (NAICS 441) 
   1. Demand: $20,595,525 
   2. Supply: $1,217,524 
   3. Opportunity Gap: $19,378,001 
   4. Notable Gaps: Automobile dealers (NAICS 4411) with $17,353,712 and New car dealers (NAICS 44111) with $15,453,557. 
3. Food and Beverage Stores (NAICS 445) 
   1. Demand: $10,566,378 
   2. Supply: $1,538,192 
   3. Opportunity Gap: $9,028,185 
   4. Notable Gaps: Grocery stores (NAICS 4451) with $8,008,674. 
4. Clothing and Clothing Accessories Stores (NAICS 448) 
   1. Demand: $3,748,959 
   2. Supply: $0 
   3. Opportunity Gap: $3,748,959 
5. General Merchandise Stores (NAICS 452) 
   1. Demand: $9,844,252 
   2. Supply: $1,514,965 
   3. Opportunity Gap: $8,329,287 
   4. Notable Gaps: Warehouse clubs and supercenters (NAICS 452311) with $6,891,377. 
6. Health and Personal Care Stores (NAICS 446) 
   1. Demand: $4,779,038 
   2. Supply: $821,228 
   3. Opportunity Gap: $3,957,810 
   4. Notable Gaps: Pharmacies and drug stores (NAICS 44611) with $3,257,639. 
7. Food Services and Drinking Places (NAICS 722) 
   1. Demand: $10,761,146 
   2. Supply: $8,621,701 
   3. Opportunity Gap: $2,139,445 
   4. Notable Gaps: Full-service restaurants (NAICS 722511) with $1,923,611. 

Strategic Recommendations 
To address the market leakage and attract new businesses to Warrenton, the following strategies are recommended: 

• Focus on High Opportunity Gaps: Prioritize attracting businesses in sectors with significant opportunity gaps, such as motor vehicle and parts dealers, grocery stores, and clothing stores.
• Enhance Retail Diversity: Encourage the establishment of diverse retail and service businesses to meet the wide range of local demand and reduce the need for residents to shop outside the city.
• Support Local Entrepreneurs: Provide incentives and support for local entrepreneurs to start businesses that fill the identified gaps, fostering local ownership and investment. 
• Leverage Strategic Location: Capitalize on Warrenton's proximity to major highways and larger metropolitan areas to attract businesses that can serve both local residents and visitors. 
• Promote Sustainable Growth: Align business recruitment with the city's long-term vision to ensure sustainable economic growth that enhances the quality of life for residents. 

By addressing market leakage through targeted business recruitment and support, Warrenton can strengthen its economic base, retain local spending, and create a vibrant, sustainable business environment.

​Similar Territories

The landscape for Warrenton, Georgia, reveals a mix of opportunities and challenges that can significantly impact the city's economic development strategy. This section delves into a detailed comparison with two similar territories: Adamsville, Tennessee, and Coats, North Carolina. By examining key demographic, economic, and market indicators, we can better understand Warrenton's position and identify areas for growth and improvement. 
Adamsville, Tennessee and Coats, North Carolina: Benchmarking Against Peers 
Adamsville and Coats serve as valuable benchmarks for Warrenton, given their similar population sizes and economic contexts. Both towns have distinct characteristics that influence their economic environments, which in turn offer insightful contrasts and lessons for Warrenton. 

• Adamsville, Tennessee boasts a stable economic profile with a moderate population and a strong presence of blue-collar industries. The town's business environment is characterized by a higher number of total businesses and employees compared to Warrenton, indicating a more robust economic base. 
• Coats, North Carolina presents a different economic dynamic with a higher median household income and a greater emphasis on white-collar employment. This town's economic indicators suggest a more affluent population and a diverse business landscape, which contribute to its competitive edge. 

Warrenton’s Unique Position 
Warrenton stands out due to its strategic location near major highways and its rich historical heritage, which can attract both residents and businesses seeking a blend of small-town charm and urban accessibility. However, the city faces challenges such as a declining population and lower income levels compared to its peers. By leveraging its unique strengths and addressing identified gaps, Warrenton has the potential to enhance its economic resilience and attractiveness to new businesses. The following analysis will provide a comprehensive overview of the competitive landscape, highlighting the direct competitors' economic profiles and offering strategic insights for Warrenton’s growth. 
Competitive Advantage 
Warrenton, Georgia, while smaller in population and economic scale compared to Adamsville and Coats, possesses several competitive advantages: 

• Strategic Location: Warrenton's proximity to major highways and larger metropolitan areas like Augusta and Atlanta provides significant logistical advantages for both residents and businesses. 
• Community-focused Environment: The close-knit community and rich historical heritage of Warrenton create a unique and appealing environment for new businesses, particularly those that can integrate into the local culture and meet the specific needs of the residents. 
• Market Opportunities: Warrenton's market leakage analysis indicates substantial opportunity gaps in sectors such as motor vehicle and parts dealers, grocery stores, and general merchandise stores. This presents a clear opportunity for new businesses to thrive by addressing these unmet needs. 
• Support for Local Entrepreneurs: There is potential for fostering local entrepreneurship through incentives and support programs, which can help develop businesses that are well-aligned with community needs and values. 

By leveraging these strengths and addressing the identified market leakage, Warrenton can enhance its economic base, retain local spending, and create a vibrant, sustainable business environment.  
Comparison Summary
This comparison suggests that Warrenton has opportunities to diversify and expand its downtown business sectors, particularly in specialty retail, diverse food services, and health and personal care. By attracting these types of businesses, Warrenton can create a more vibrant and appealing downtown area.

• Specialty Retail: Warrenton could attract more specialty retail stores, such as grocery stores, artistic goods, or office supply outlets, to complement the existing retail landscape.
• Diverse Food Options: Expanding the range of food services downtown, including cafes, bakeries, and international cuisine, could enhance the vibrancy of Warrenton’s downtown area.
• Health and Personal Care: While Warrenton has some personal care retail presence, there is potential to grow this sector with a major pharmacy or supplier.

Service-Oriented Businesses: Considering the presence of insurance agencies, salons, and automotive services in Coats, Warrenton could benefit from expanding these service-oriented businesses, particularly those that cater to the day-to-day needs of downtown visitors and residents.

​Competitive Advantage

​Warrenton possesses several competitive advantages that distinguish it from other similar towns and regions. These advantages make Warrenton an attractive destination for businesses, residents, and visitors, contributing to its economic growth and community vitality.
1. Strategic Location and Accessibility

• Warrenton is strategically located within proximity to major highways like Interstate 20 and State Route 278 and 80, making it easily accessible from surrounding areas. This connectivity provides businesses with the advantage of convenient logistics and access to regional markets, while also making it easier for residents and tourists to visit.

2. Strong Sense of Community and Historic Charm

• Warrenton’s rich history and small-town charm are significant assets. The community’s commitment to preserving its historic downtown and cultural heritage creates a unique and appealing atmosphere that is not easily replicated in other areas. This historic charm, combined with a strong sense of community, makes Warrenton an attractive location for businesses that value a close-knit, supportive environment.

3. Supportive Business Environment

• Warrenton offers a supportive environment for businesses through various local entities, such as the Warrenton Downtown Development Authority (WDDA), Hometown Warrenton, Inc. (HWI), and the Warren County Chamber of Commerce (WCCC). These organizations work collaboratively to provide financial incentives, facade improvement grants, and other resources that help businesses thrive. The close collaboration between these entities and their dedication to downtown revitalization give Warrenton a competitive edge over areas with less organized business support.

4. Affordable Real Estate and Cost of Living

• Compared to larger cities and even some similar-sized towns, Warrenton offers more affordable real estate and a lower cost of living. This affordability makes it easier for new businesses to establish themselves and for residents to enjoy a high quality of life without the financial pressures found in more expensive areas. This advantage can attract entrepreneurs, families, and retirees looking for a cost-effective place to live and work.

5. Growth Potential and Available Space

• Warrenton’s downtown area still has untapped potential for growth, with available commercial properties that are ripe for development or redevelopment. The city’s commitment to revitalization, through initiatives like the Redevelopment Incentive program, offers opportunities for investors and businesses to participate in the growth and transformation of the downtown area. This potential for growth is a key competitive advantage, as it allows Warrenton to offer something that more developed or saturated markets cannot.

6. Proximity to Natural and Cultural Attractions

• Warrenton is surrounded by natural beauty and cultural attractions, including parks, historic sites, and recreational opportunities. This proximity enhances the quality of life for residents and provides a draw for tourists, who in turn support local businesses. The ability to combine business with leisure activities in a scenic and culturally rich environment gives Warrenton an edge over less attractive or culturally significant areas.

Conclusion
Warrenton’s competitive advantages lie in its strategic location, historic charm, supportive business environment, affordability, growth potential, and proximity to natural and cultural attractions. These factors make Warrenton a desirable location for businesses looking to establish themselves in a community that offers both economic opportunities and a high quality of life. By leveraging these strengths, Warrenton can continue to attract new businesses, residents, and visitors, ensuring sustained economic growth and community development.

​Growth Forecast

​The Retail Demand Outlook for Warrenton, GA indicates several sectors with significant projected growth between 2024 and 2029. Here are the key sectors with the most growth potential:
1. Food and Beverage Sector

• Food at Home: Projected spending growth of $345,636.
• Food Away from Home: Projected spending growth of $168,620.
• This sector shows strong growth, reflecting increasing demand for both groceries and dining options, suggesting opportunities for expanding grocery stores, specialty food shops, and restaurants.

2. Apparel and Services

• Total Apparel Spending: Projected growth of $106,125.
• Women's Apparel: Growth of $39,106.
• Footwear: Growth of $20,686.
• The growth in apparel spending highlights opportunities for expanding clothing and footwear retail stores, particularly those catering to women and families.

3. Entertainment & Recreation

• Total Spending: Projected growth of $175,689.
• Fees and Admissions: Growth of $28,801.
• Sports/Recreation/Exercise Equipment: Growth of $11,739.
• The entertainment and recreation sector presents opportunities for expanding recreational facilities, sports equipment stores, and entertainment venues.

4. Household Furnishings and Equipment

• Total Spending: Projected growth of $45,584.
• Major Appliances: Growth of $28,192.
• Furniture: Growth of $45,584.
• This growth suggests demand for home improvement stores, furniture retailers, and appliance stores.

5. Personal Care Products

• Total Spending: Projected growth of $25,111.
• The increase in personal care spending points to opportunities for expanding beauty and personal care stores, as well as pharmacies.

6. Health-Related Expenditures

• Prescription Drugs: Projected growth of $24,959.
• Nonprescription Drugs: Growth of $9,435.
• The health sector shows a strong potential for growth, indicating a need for additional pharmacies, healthcare providers, and wellness services.

7. Transportation and Automotive Services

• Vehicle Maintenance and Repairs: Projected growth of $69,115.
• Gasoline and Motor Oil: Growth of $178,217.
• The automotive sector presents opportunities for expanding vehicle maintenance shops, gas stations, and related services.

These sectors represent the most significant growth areas in Warrenton, GA, and highlight where businesses might focus their efforts to capitalize on increasing consumer demand.

​Potential Developments

​Based on the comprehensive analysis of Warrenton’s demographic and economic profile, market leakage, competitive landscape, and projected growth sectors, the following businesses are recommended to locate in Warrenton, GA. These businesses align with the city’s current needs and growth potential, and they have the opportunity to thrive in the local market.
1. Grocery and Specialty Food Stores

• Why: The Food and Beverage sector shows strong growth, particularly in demand for groceries and specialty food items. With a significant market leakage in grocery stores, there is a clear opportunity to establish additional grocery stores or specialty food shops, such as organic markets, gourmet delis, or bakeries.
• Market Leakage: Opportunity Gap: $9,028,185
  • Notable Gaps: Grocery stores (NAICS 4451) have a substantial opportunity gap of $8,008,674.
• Potential Businesses: A second full-service grocery store, a bakery, or a specialty deli.

2. Apparel and Footwear Retail

• Why: Projected growth in apparel spending highlights the need for more clothing and footwear retail options. With an identified opportunity gap in clothing stores, Warrenton could benefit from stores that cater to women, children, and families.
• Market Leakage: Opportunity Gap: $3,748,959
• Potential Businesses: A family clothing store, a women’s boutique, or a shoe store.

3. Entertainment and Recreation Facilities

• Why: With significant projected growth in the Entertainment & Recreation sector, there is a strong case for expanding recreational facilities and entertainment venues. This includes sports equipment stores, movie theaters, or family entertainment centers.
• Market Leakage: Opportunity Gap: $8,329,287
• Potential Businesses: A movie theater, a family entertainment center, a sports or fitness center, or a specialty recreation store.

4. Home Improvement and Furnishing Stores

• Why: Growth in household furnishings and equipment spending suggests demand for home improvement products and furniture. This indicates an opportunity for additional home goods stores, furniture retailers, or appliance shops.
• Market Leakage: Opportunity Gap: $1,513,765
• Potential Businesses: A furniture store, a home goods store, or an appliance store.

5. Personal Care and Beauty Services

• Why: The projected increase in personal care spending points to the need for more beauty and wellness services. Warrenton could benefit from a major pharmacy or beauty supply store, as well as specialized beauty salons or spas.
• Market Leakage: Opportunity Gap: $3,957,810
• Potential Businesses: A large pharmacy, a beauty supply store, a day spa, or a specialty salon.

7. Automotive Services

• Why: The automotive sector shows significant growth potential, with increased spending on vehicle maintenance and repairs. This presents an opportunity for additional vehicle service shops, or specialty auto parts stores.
• Market Leakage: Opportunity Gap: $19,378,001
• Potential Businesses: An auto repair shop, or an auto parts retailer.

Conclusion
By focusing on these key business sectors and addressing the significant market leakage, Warrenton can attract businesses that will meet the needs of local residents, retain local spending, and strengthen the economic base of the community. These data-driven recommendations are aligned with the city’s growth potential and will contribute to creating a vibrant, sustainable business environment in Warrenton.

Contact: Jeffrey Fowler - [email protected] - (706) 465-9604