City of Warrenton Downtown Strategic Plan

Published by Hometown Warrenton, Inc. in partnership with the City of Warrenton, Warrenton Downtown Development Authority, Central Savannah River Area Regional Commission, Community Residents, Visitors, and more.

​The Downtown Strategic Plan focuses on revitalizing downtown Warrenton by improving public infrastructure, supporting economic development, fostering community engagement, and preserving the town’s historic character. Key goals include enhancing sidewalks, street lighting, and public spaces, attracting new businesses through grants and tax incentives, promoting local events, and restoring blighted buildings. The plan also aims to increase community involvement through outreach and leadership development initiatives, while leveraging Warrenton's historic charm to boost tourism and create a vibrant, economically resilient downtown. Through these efforts, the plan envisions a thriving and welcoming environment that balances growth with preservation.

Learn more by reviewing the information listed below - all data listed on this page is copied directly from the plan.

Hometown & the City

Click the sections below to learn more.

Hometown Warrenton, inc.

​Hometown Warrenton, Inc. is a 501(c)(3) nonprofit corporation, founded in 1998, dedicated to promoting community development through downtown revitalization, historic preservation, tourism, and education. Hometown Warrenton serves as the City of Warrenton’s accredited Main Street program. As an accredited Main Street program, Hometown Warrenton is committed to creating a unique and vital downtown that enriches the business community, embraces history, celebrates the arts, and promotes quality events to instill a sense of place in the community. The Main Street movement is the leading voice for preservation-based economic development and community revitalization across the country. This grassroots network includes small towns, mid-sized communities, and urban commercial districts, representing the diversity that makes America unique. The Main Street Approach™ offers community-based revitalization initiatives with a practical, adaptable framework for downtown transformation that is easily tailored to local conditions. The Main Street Approach helps communities get started with revitalization and grows with them over time. This approach leverages existing assets, such as older and historic buildings and local independent businesses and encourages communities to enact long-term change while also implementing short-term, inexpensive, and place-based activities that attract people to the commercial core and create enthusiasm and momentum. The Main Street Approach is centered around Transformation Strategies, which articulate a focused, deliberate path to revitalizing or strengthening a downtown or commercial district’s economy. These strategies are organized around four points: Economic Vitality, Design, Promotion, and Organization. By adhering to these principles, Hometown Warrenton, Inc. strives to create a thriving and resilient downtown that serves as the heart of the community for generations to come.

City of warrenton

​The City of Warrenton, located in the heart of Warren County, Georgia, is a small historic community known for its rich cultural heritage and welcoming atmosphere. Established in 1797, Warrenton boasts a charming downtown area with 19th and early 20th-century architecture, reflecting its storied past. This smalltown setting is enhanced by tree-lined streets, historic landmarks, and a variety of locally owned businesses that contribute to the town's unique character.
Warrenton is dedicated to economic development and revitalization, working closely with organizations like Hometown Warrenton, Inc., an accredited Main Street program, to enhance the downtown area and promote tourism. The city's strategic location, with easy access to major highways such as Interstate 20 and U.S. Highway 278, makes it an attractive destination for both businesses and tourists.
Community events and festivals are hosted to help create Warrenton's vibrant community life. Annual events like the Sportsman’s Festival and Hometown Christmas draw visitors from around the region, celebrating local culture and fostering a strong sense of community. The city is also home to the Warrenton Cultural Center, which hosts various performances, exhibitions, and educational programs, enriching the cultural landscape of the area. One such program is Area Children’s Theatre, Inc. a nonprofit organization that was chosen as 2022 Premier Partner by the Georgia Downtown Association.
Warrenton's leadership is characterized by a collaborative approach, with active participation from community members and local leaders. The city council and mayor work together to implement policies that promote growth, sustainability, and community well-being. With a focus on strategic planning and community involvement, Warrenton continues to build a promising future while honoring its rich heritage.
In summary, the City of Warrenton is a thriving community that offers a blend of historical charm and modern amenities. Its commitment to economic development, education, cultural enrichment, and public safety makes it an ideal place to live, work, and visit.

Blight & Decline

Factors of Decline
The 1960s marked the beginning of the construction of I-20, with the section passing through Warren County being built between 1966 and 1967. The reason the interstate is located miles away from the downtown area is tied to landowners at the time, who were holding out for better offers from the U.S. government. I-20 was instrumental in creating a more direct east-west route for motorists traveling through Georgia.

​Simultaneously, between the 1950s and 1980s, another major route from Florida northward through Georgia was also being developed, further streamlining travel through the state. These two highways were pivotal in shaping the region's infrastructure, but they also marked the beginning of a decline for Warrenton.
By the late 1980s and early 1990s, Thomson, GA, capitalized on its I-20 exit, which funneled traffic directly into its downtown district. As Thomson grew, many Warrenton residents started shopping there, leading to the closure of numerous downtown businesses in Warrenton. With the gradual loss of stores and the decline of downtown as a hub of activity, the Knox Theatre eventually closed its doors in 1997, symbolizing the end of an era for Warrenton.

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Warrenton’s Blight
Warrenton, Georgia, is currently facing severe economic distress, with a range of negative indicators highlighting the urgent need for intervention. The town's economic difficulties are reflected in its poverty rates, high vacancy rates, population decline, and widespread blight, all of which contribute to a cycle of economic stagnation and social challenges.

One of the most pressing issues in Warrenton is the high poverty rate. According to data from the World Population Review and Biggest US Cities, approximately 43.8% of Warrenton's residents live below the poverty line. This alarming figure is compounded by an even higher child poverty rate of 68.9%, underscoring the severe economic challenges faced by families in the area. The high poverty rates contribute to a cycle of economic decline, as residents struggle to meet basic needs, limiting their ability to contribute to or benefit from local economic growth.

The proposed Rural Zone in Warrenton is characterized by a high vacancy rate, which exacerbates the town's economic challenges. Of the 103 properties surveyed in the area, only 39 are occupied, while 36 are vacant, resulting in a vacancy rate of 36%. Please note, some properties are utilized as residential and public property. This high rate of vacancy is a clear indicator of economic stagnation, as vacant properties often lead to deteriorated buildings and infrastructure. The lack of active use and maintenance in these properties further discourages investment and development, perpetuating the town's economic decline.

Warrenton's economic distress is further evidenced by the significant blight affecting the area. Numerous abandoned and deteriorating buildings characterize the proposed Rural Zone. Many of these structures show visible signs of neglect, such as peeling paint, broken windows, and structural damage. These buildings are often boarded up, with no signs of recent maintenance or use, contributing to a sense of abandonment and disinvestment in the community.

In addition to the abandoned buildings, many areas within the proposed zone are overgrown with weeds and vegetation, further adding to the appearance of neglect. The infrastructure in these areas is also in poor condition, with cracked and uneven sidewalks posing safety hazards and detracting from the area's visual appeal. The combination of overgrown lots and poorly maintained public spaces underscores the blighted conditions that plague Warrenton.

Several economic indicators further highlight the extent of Warrenton's blight. Since 2000, the town's population has declined by 11%, a trend likely driven by economic hardships and a lack of opportunities. This population decline contributes to increased vacancy rates and reduced economic activity in the area, further exacerbating the town's economic challenges.

The labor force participation rate in Warrenton is another concerning indicator. Only 49.7% of residents aged 16 and older are part of the labor force, reflecting limited employment opportunities and economic engagement within the community. This low participation rate, combined with the town's median household income of $25,417—significantly lower than state and national averages—underscores the economic difficulties faced by Warrenton's residents.

The blighted conditions in Warrenton have far-reaching impacts on the community. The presence of abandoned buildings, high vacancy rates, and poor infrastructure discourages new investment and development, perpetuating the cycle of economic decline. Additionally, the high poverty and vacancy rates contribute to social challenges, including limited access to essential services and amenities. The overall environment affects residents' quality of life and community morale, making revitalization efforts crucial for the area's future.

​Addressing Warrenton's economic challenges and blighted conditions requires targeted economic development initiatives, investment in infrastructure, and comprehensive community revitalization efforts. By tackling these issues head-on, there is potential to reverse the town's decline and improve the quality of life for Warrenton's residents. The proposed Rural Zone Grant could play a pivotal role in providing the necessary resources and support to stimulate economic growth, restore the town's historic buildings, and renew community pride. With concerted efforts, Warrenton can overcome its current challenges and pave the way for a brighter, more prosperous future.

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The Survey

​Survey Overview
In partnership with the CSRA Regional Commission, the City of Warrenton and Hometown Warrenton, Inc. aimed to gather information from local residents for the creation of the Downtown Strategic Plan. This overview was gathered from local residents and workers in Warren County. The survey was conducted from Tuesday, July 23rd, 2024, until Wednesday, August 7th, 2024. Throughout this period, the survey received over 204 responses.

​Survey Advertising
To ensure the success of the survey, Hometown Warrenton, Inc. launched a comprehensive advertising campaign. The campaign utilized a variety of methods to reach all stakeholders, including:

• Social media: Through the Hometown Warrenton Facebook and Instagram pages, we reached a combined total of 1,252 individuals.
  • Post # 1: Monday, July 29th, 2024: 776 reach, 7 shares.
  • Post # 2: Friday, August 2nd, 2024: 136 reach, 1 share.
  • Post # 3: Monday, August 5th, 2024: 340 reach, 7 shares.
• Flyer Distribution: Volunteers distributed flyers by hand to local businesses and residents. A specific point was made to reach the property owners downtown. These volunteers left flyers with employees, contacted building owners, and more.
• Newsletters: The survey was shared in the Weekly Depot Blast by the Warren County Chamber of Commerce and the Monthly Chamber of Commerce Newsletter. This blast is sent to 1690 individuals. These newsletters were opened by 392 and 306 individuals respectively.
• Chamber Blast: All 147 Warren County Chamber of Commerce members were contacted through the Membership Works program maintained by the chamber.
• Call-to-Action Messages: Hometown Warrenton volunteers and staff messaged individual members of the community. Over 187 messages were sent to community members about the survey. This was done through Facebook Messenger, texting, and phone calls.
• Local Events: Information was distributed by Staff and Volunteers at the following events:
  • Back to School Open House: Thursday, August 1st, 2024, from 4:00 PM to 6:00 PM
  • Downtown Days: Saturday, August 3rd, 2024, from 10:00 AM to 2:00 PM
  • Back to School Bash: Saturday, August 3rd, 2024, from 10:00 AM to 2:00 PM
  • Ice Cream Social: Saturday, August 3rd, 2024, from 5:00 PM to 7:00 PM
  • Georgia Transmission Community Engagement Meeting: Tuesday, August 6th, 2024, from 5:00 PM to 8:00 PM
  • Warrenton City Council Meeting: Tuesday, August 6th, 2024, from 7:00 PM to 8:00 PM

Summary
Hometown Warrenton, Inc. ensured survey success with a robust advertising campaign. They reached 1,252 individuals via Facebook and Instagram, distributed flyers to local businesses, and promoted through newsletters reaching 1,690 individuals, with 698 total opens. All 147 Warren County Chamber of Commerce members were contacted, and over 187 call-to-action messages were sent. Information was also shared at local events, including the Back to School Open House, Downtown Days, Back to School Bash, Ice Cream Social, and the Georgia Transmission Community Engagement Meeting. This comprehensive strategy maximized community engagement and survey participation.

​Survey Results
Overall, the survey received a total of 204 responses. Remarkably, the completion rate stands at 100%, indicating full participation from all respondents. The typical time spent on the survey was approximately 7 minutes. The survey response data shows a significant spike in participation on July 29, 2024, with around 90 responses received that day. There are smaller peaks of activity on July 30 and subsequent days leading up to August 5 and 6, where additional noticeable increases in responses occur. Overall, most responses were collected at times that coincide with marketing indicating the success of the targeted campaign efforts during these periods.

Survey Respondents
The survey data on respondents' age shows that out of 201 participants who answered, the largest age group was 65 and older, comprising 27.36% (55 respondents). This was followed by the 45-54 age group at 20.90% (42 respondents) and the 55-64 age group at 18.91% (38 respondents). Both the 25-34 and 35-44 age groups each made up 11.44% (23 respondents) of the participants. The smallest age group was 18-24, with 9.95% (20 respondents). A total of 3 participants skipped this question.
The survey data on respondents' gender shows that out of 199 participants who answered, the majority, 66.83% (133 respondents), identified as female. Male respondents made up 28.14% (56 respondents), while 5.03% (10 respondents) preferred not to disclose their gender. A total of 5 participants skipped this question.
The survey data on respondents' race shows that out of 197 participants who answered, the majority, 61.93% (122 respondents), identified as White. Black/African-American respondents comprised 26.90% (53 respondents). A smaller portion, 10.15% (20 respondents), chose not to disclose their race. Other racial categories had very few respondents, with 0.51% (1 respondent) identifying as American Indian and another 0.51% (1 respondent) identifying as Latino/Hispanic. No respondents identified as Asian. A total of 7 participants skipped this question.
Based on the survey data, here is the distribution of where respondents live:

• 30828 (Warrenton): 144 respondents (75.79%)
• 30824 (Thomson): 9 respondents (4.74%)
• 30807 (Camak): 9 respondents (4.74%)
• 30821 (Norwood): 9 respondents (4.74%)
• 30820 (Mitchell): 5 respondents (2.63%)
• 30823 (Stapleton): 4 respondents (2.11%)

Other Zip Codes (each with 1 respondent, 0.53% each):

• 30813
• 308828 (appears to be a typo and likely meant to be 30828)
• 38028 (appears to be a typo and likely meant to be 30828)
• 30810
• 30728
• 30827
• 30016
• 30128
• 30144
• 30673

Analysis
Based on the provided zip codes and their corresponding locations, the survey results show a concentration of respondents from the following areas:

Primary Locations:

• 30828 (Warrenton): The majority of respondents are from Warrenton, indicating a significant local participation.
• 30824 (Thomson): Located east of Warrenton, about 16 minutes away, also has a substantial number of respondents.
• 30807 (Camak): Just north of Warrenton, about 7 minutes away, contributing a notable number of participants.
• 30821 (Norwood): North-west of Warrenton, approximately 7 minutes away, also shows a considerable number of responses.
• 30820 (Mitchell): South of Warrenton, providing several responses.
• 30823 (Stapleton): Represents the more rural panhandle of Warren County, indicating some participation from rural areas.

The vast majority of respondents (75.79%) are from Warrenton (30828). A smaller but notable percentage of respondents are from neighboring cities: Thomson, Camak, and Norwood (each with 4.74%). Other nearby areas like Mitchell and Stapleton have lower representation, and the remaining zip codes each represent a very small fraction of the respondents. This distribution indicates a strong local engagement primarily within Warrenton and its immediate neighboring areas. The corrected zip code (3028 to 30828) ensures accuracy in representing the primary location of Warrenton.
The survey data on the duration of residence in Warrenton reveals that a majority of respondents (57.07%) have lived in Warrenton for over 20 years. Other significant groups include those who have lived in Warrenton for 3-5 years (12.04%), 11-20 years (11.52%), and 6-10 years (9.95%). Smaller percentages of respondents have lived in Warrenton for 1-2 years (6.81%) and less than one year (2.62%).

Summary of Respondents
The survey data reveals a strong local engagement primarily from Warrenton (30828), where 75.79% of respondents reside. Neighboring cities also show notable participation: Thomson (30824), Camak (30807), and Norwood (30821) each contribute 4.74% of respondents. Other nearby areas like Mitchell (30820) and Stapleton (30823) have smaller representations, along with several less frequent zip codes each accounting for 0.53% of responses. The racial demographics indicate a majority of White respondents (61.93%), followed by Black/African-American (26.90%). The gender distribution shows a higher female participation (66.83%) compared to males (28.14%). Age-wise, respondents are predominantly older, with 27.36% aged 65 and above. This data highlights a concentrated local involvement from Warrenton and its surrounding areas, reflecting a diverse yet community-focused respondent base.

Word Clouds

The following word clouds were created from responses from four of the survey questions. Click the image to see a larger view.

Responses to: What are the three things you LIKE BEST about downtown Warrenton?

Responses to: What are the three things you DO NOT LIKE about downtown Warrenton?

Responses to: List three words that best describe downtown Warrenton.

Responses to: What new business would you like to see in downtown Warrenton?

SWOT Analysis

Strengths	Weaknesses
Historic Charm: Downtown Warrenton is rich in history, with well-maintained historic buildings and a quaint, small-town feel that residents cherish. Community Engagement: Strong community involvement and a friendly, welcoming atmosphere. Local Events: Successful local events and festivals like the Sportsman Festival and Hometown Christmas that draw residents together. Safety: Generally perceived as a safe place to live and visit. Potential for Growth: Existing infrastructure and community support for growth and development. Existing Businesses: Established local businesses like Miss Jane’s restaurant that are well-regarded by the community. Strategic Location: Warrenton's proximity to major highways and larger metropolitan areas is a significant advantage.	Limited Dining and Retail Options: Lack of diverse dining options and retail shops, especially those open in the evenings. Vacant Buildings: Numerous empty or rundown buildings that detract from the downtown area's appeal. Lack of Entertainment: Limited entertainment options for both adults and children. Infrastructure Issues: Outdated or poorly maintained infrastructure, including sidewalks and parking. Economic Challenges: Struggles with economic growth and attracting new businesses. Limited Marketing: Insufficient exposure and marketing efforts to attract visitors and new residents. Lower Income Levels: The median household income in Warrenton is lower compared to national averages and its direct competitors.
Opportunities	Threats
Business Incentives: Offering grants, tax incentives, and low-interest loans to attract new businesses and encourage existing ones to expand. Revitalization Projects: Restoration and beautification of historic buildings and storefronts to enhance the downtown aesthetic. Community Events: Increasing the frequency and variety of community events and festivals to draw more visitors. Tourism Promotion: Leveraging Warrenton’s historic charm and community events to boost tourism. Youth and Family Activities: Developing more activities and facilities for families and youth, such as parks, sports facilities, and youth centers. Addressing Market Leakage: There are significant opportunity gaps in sectors such as motor vehicle and parts dealers, grocery stores, clothing stores, general merchandise stores, and health and personal care stores.	Economic Downturns: Potential economic downturns that could impact local businesses and limit growth opportunities. Competition from Nearby Towns: Nearby towns and cities with more developed retail and entertainment options could draw residents and visitors away from Warrenton. Infrastructure Decay: Continued decay of downtown infrastructure if not adequately addressed. Demographic Changes: Shifts in demographics that may reduce the local customer base or change community needs. Regulatory Challenges: Potential regulatory or bureaucratic hurdles that could slow down development and revitalization efforts. Community Apathy: Risk of declining community engagement and support if progress is slow or invisible. Economic Stability: The city needs to ensure sustainable economic growth that enhances the quality of life for residents amidst the declining population.

Infrastructure

Water & Sewer:

• Warrenton’s water infrastructure can produce up to 850,000 gallons daily, with current usage between 370,000 to 450,000 gallons, allowing room for future growth. Recent upgrades, including a $7.4 million wastewater treatment facility, have modernized the city's sewage management, increasing capacity and ensuring environmental compliance.

Electricity:

• Georgia Power provides reliable electricity and downtown street lighting. The company also supports local economic development initiatives, helping attract new businesses and investments.

Internet:

• Warrenton has improved its internet infrastructure, with providers like Comcast and AT&T offering high-speed internet options. A significant broadband network expansion by Comcast, supported by local government funding, has enhanced connectivity for residents and businesses.

Trash Service:

• Waste Management provides efficient trash collection, integrated with water bills for all downtown businesses. Public trash cans are strategically placed and maintained by city public works.

Pedestrian Infrastructure:

• Downtown Warrenton features ADA-compliant sidewalks and crosswalks, offering safe and accessible routes. Key streets like Main Street and South Norwood Street have comprehensive sidewalk coverage, enhancing pedestrian connectivity.

Parking:

• Warrenton offers 536 parking spaces, including both private and public options. Major public parking areas include the Library and Cultural Center, with private parking available at businesses like El Maguey and Smith Farm Supply. Future improvements may address additional ADA parking needs.

This improved infrastructure positions Warrenton to support growth while maintaining a thriving, accessible downtown area.

Downtown Events

​Warrenton’s downtown serves as a vibrant hub for a wide variety of community events throughout the year. These events are integral to the town's cultural and social life, drawing residents and visitors together to celebrate Warrenton's unique character and heritage. The event landscape in downtown Warrenton is diverse, ranging from large-scale annual festivals to more intimate community gatherings, ensuring there is something for everyone to enjoy.
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Key Annual Events

• Signature events like the Sportsman’s Festival, Juneteenth, and Hometown Christmas are highlights of the year, attracting significant crowds and showcasing the best of what Warrenton has to offer. These well-established events bring together local artisans, vendors, and performers, creating a lively atmosphere that energizes the downtown area and supports local businesses.

Cultural and Seasonal Celebrations

• Downtown Warrenton also hosts a variety of cultural and seasonal celebrations, including events like Fall Festivals, Celebrate Warrenton Passport, and church gatherings. These gatherings foster a strong sense of community and provide opportunities for residents of all ages to come together in celebration.

Community and Civic Engagement

• The downtown area is frequently used for civic and community engagement events, such as Back-to-School Bashes, Flag Placement for Veterans, and Gospel on the Green. These events reinforce Warrenton’s close-knit community spirit, encouraging participation from all sectors of the town.

Supporting Local Businesses

• Throughout the year, downtown events are designed to support and promote local businesses. Events like Downtown Days and Coffee House Night offer platforms for local vendors and entrepreneurs to showcase their products, drawing visitors into the heart of Warrenton and stimulating the local economy.

Strategic Focus

• The strategic plan aims to enhance the existing event calendar by introducing new, innovative events that appeal to a broader audience while maintaining the cherished traditions that define Warrenton’s community spirit. This includes exploring opportunities for more frequent cultural events, expanding seasonal celebrations, and developing initiatives that attract new visitors to the downtown area.

Overall, Warrenton's downtown events are a vital component of the town's identity, offering a mix of entertainment, cultural enrichment, and community engagement that strengthens the social and economic fabric of the area

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Current Businesses

​Through Hometown Warrenton, Inc., a market analysis was conducted. In this analysis, the current businesses were highlighted. The information below is a summary of the full Market Analysis.

Warrenton’s current market provides a solid foundation of essential services and retail options, but there are notable gaps that present opportunities for strategic growth and development. While the city offers a variety of dining options, including local favorites like El Maguey Mexican Restaurant and J&M BBQ, there is a significant opportunity to diversify the food scene further. The market analysis has identified a substantial gap in the availability of full-service restaurants and specialty food shops, suggesting that additional dining options, such as cafes, bakeries, or international cuisine, could thrive in Warrenton.
 
The retail sector, while anchored by national chains like Dollar General, Family Dollar, and Piggly Wiggly, also shows clear signs of market leakage, particularly in specialty retail categories. The absence of certain types of stores, such as clothing and footwear retailers, creates a gap that forces residents to shop outside the city. Addressing this gap by attracting apparel stores or boutiques could help retain more local spending and enhance the shopping experience within Warrenton.
 
Healthcare services are well-represented by Community Health Care Systems, Inc., but the market analysis points to an opportunity for expanding personal care and wellness services. The community could benefit from the addition of a major pharmacy or specialized beauty and wellness centers, which would cater to the growing demand for health-related products and services.
 
Furthermore, the automotive services sector shows a significant opportunity for growth. With market leakage identified in vehicle maintenance and repair services, there is room to attract additional automotive businesses, such as repair shops or specialty parts stores, to meet local demand.
 
In summary, while Warrenton’s market is robust in many areas, there are strategic opportunities to fill existing gaps. By focusing on expanding dining options, specialty retail, personal care, and automotive services, Warrenton can enhance its local economy, retain more spending within the community, and improve the overall quality of life for its residents.

Past Projects

Over the past three decades, the Warrenton Downtown Development Authority (WDDA), Hometown Warrenton, Inc. (HWI), and the City of Warrenton have completed numerous impactful projects, demonstrating resilience and growth, even during significant challenges like the Great Recession and the COVID-19 pandemic. These projects range from major infrastructure improvements to community beautification efforts.
Warrenton Downtown Development Authority (WDDA)
WDDA has led key projects, including:

• The purchase and renovation of downtown properties like 446 Main Street ($20,000 in 2022).
• Infrastructure improvements such as paving roads around City Industrial Park and enhancing water infrastructure for local businesses.
• Beautification efforts, including restoring historic murals, landscaping, and tree planting downtown.
• Major downtown enhancements like the installation of the Depot Welcome Center ($124,500 in 2011) and the Downtown Streetscape project ($28,293 in 1997).

Hometown Warrenton, Inc. (HWI)
HWI has been instrumental in revitalizing the community through:

• The Façade Grant Program (2002-2024), investing $115,000 to restore downtown buildings. As a matching program, this has generated over $220,000 in impact. 
• Public art and beautification projects like the Peace Pole Project (2023), children’s mural (2022), and Warrenton-Warren Co. Mural (2018).
• Upgrading holiday decorations through the Christmas Light Upgrade Project ($21,500 in 2021).
• Extensive renovations of the Warrenton Cultural Center and the historic Knox Theatre, further supporting community engagement and cultural preservation.

City of Warrenton
The City of Warrenton has focused on significant infrastructure and community upgrades, such as:

• Major investments in parks, including the MLK Park upgrade ($789,000 in 2023) in partnership with Warren County.
• Housing and sewer improvements funded by multiple CDBG grants, including $1,000,000 in both 2020 and 2021.
• A comprehensive internet upgrade in 2022, bringing fiber optic service to the entire city ($190,000).
• The $7.3 million upgrade to the Wastewater Treatment Plant in 2016, modernizing essential services.

These projects underscore the ongoing commitment of local organizations to enhance Warrenton’s infrastructure, culture, and quality of life.

Action Plan

Five-Year Plan for Warrenton Downtown DevelopmentThe City of Warrenton, Hometown Warrenton, Inc. (HWI), and the Warrenton Downtown Development Authority (WDDA) will collaborate with partners over the next five years to enhance public infrastructure, support business growth, engage the community, and promote historic preservation. These initiatives align with the Rural Zone designation and focus on four priority areas:
Priority Area 1: Public Infrastructure

• Develop a parking improvement plan and add sidewalks on South Norwood St.
• Improve lighting at City Park and install new streetlights for safety.
• Upgrade outdated streetlights and implement wayfinding signage.
• Enhance code enforcement and explore restoring or relocating City Hall.

Priority Area 2: Economic Development & Business Growth

• Apply for Rural Zone designation to recruit businesses and expand grant programs.
• Create a business recruitment strategy and explore reduced fees for new businesses.
• Promote mixed-use development and purchase blighted buildings for restoration.
• Implement incentives for redeveloping blighted properties.

Priority Area 3: Community Engagement

• Enhance the quality of downtown events and organize community cleanups.
• Design a second mural to foster pride and explore ways to notify residents of new developments.
• Develop youth leadership for downtown projects and grow community leadership for boards and committees.
• Host an annual “State of the Community” event to highlight projects.

Priority Area 4: Historic Preservation & Placemaking

• Renovate Warrenton City Park and upgrade city entrance signs.
• Create Bank Street Park with public Wi-Fi and add a Farmers Market downtown.
• Activate the Historic Preservation Commission and host workshops for business owners.
• Implement a downtown scavenger hunt and cultural tour, and pursue grants for Knox Theatre renovations.

This comprehensive plan focuses on enhancing Warrenton's infrastructure, fostering economic growth, engaging the community, and preserving its history to create a vibrant and thriving downtown area.

Strategic Plan Team

Our leadership team brings a diverse range of expertise and dedication to the continued development and revitalization of Warrenton.

• Jeffrey D. Fowler
  • Community Relations & Project Director, Warren County Board of Commissioners
  • President & CEO, Warren County Chamber of Commerce
  • Executive Director, Hometown Warrenton & Warrenton Downtown Development Authority
    • Jeffrey has led the Depot Welcome Center since 2019 and is passionate about downtown revitalization. With a background in banking and tourism, Jeffrey brings valuable experience in community engagement, economic development, and historic preservation. He is also pursuing a degree in organizational leadership at Valdosta State University.
• Janice Thigpen
  • Mayor, City of Warrenton
  • Retired Warren County Probate & Magistrate Judge
    • A lifelong resident of Warrenton, Janice served as a magistrate and probate judge for 16 years. Her dedication to community service and leadership as mayor is shaped by her deep understanding of the town's needs and strengths.
• Danyelle F. Rus
  • Director of Operations, Warren County Chamber of Commerce & Hometown Warrenton
  • Tourism & Technology Coordinator, Warren County Board of Commissioners
    • Danyelle has been committed to Warrenton since 2019. She brings expertise in business administration and rural development, actively engaging in training and earning recognition for her contributions to community events and downtown revitalization efforts.
• Hope Thigpen
  • Branch Manager, First State Bank
  • Member, Warrenton Downtown Development Authority
    • With over 29 years of banking experience, Hope is a key figure in supporting local businesses. Her dedication to the community is evident through her involvement in various boards, and her expertise in small business support makes her an invaluable resource for Warrenton’s growth.
• Dennis Coxwell
  • Chairman, Warrenton Downtown Development Authority
  • Owner, Pine South
    • Dennis has been leading the WDDA since 1981 and is a lifelong resident of Warrenton. His decades of experience in land and timber management, combined with his leadership in downtown development, have been instrumental in shaping Warrenton's progress.
• Pam Langford
  
  • Councilwoman, City of Warrenton
    
  • Owner, Divine Designs on Main & Events by Design
    
    • Pam has been a resident of Warrenton since 1994 and is an active community leader. She owns two successful businesses in downtown Warrenton and brings her expertise in event management and placemaking to her role on the City Council. Pam’s commitment to Warrenton’s revitalization is evident through her years of service on local boards and involvement in key projects.

This dedicated team of leaders is focused on fostering community growth, supporting local businesses, and preserving Warrenton's unique heritage.

Potential Barriers

​Achieving the vision for downtown Warrenton requires addressing several critical challenges while leveraging the town's inherent strengths and opportunities. The outdated infrastructure in the downtown area is a significant barrier to creating the vibrant, welcoming environment we envision. Prioritizing upgrades to sidewalks, streets, and public spaces will be essential in making downtown more accessible and attractive, both to residents and potential new businesses.

​The presence of vacant and deteriorating buildings also detracts from the appeal of downtown Warrenton. To overcome this, we will focus on revitalization efforts, offering targeted incentives such as grants, tax breaks, and low-interest loans to encourage property owners and developers to restore and repurpose these spaces. By breathing new life into these buildings, we can create opportunities for new businesses to flourish, which will, in turn, stimulate economic growth and enhance the overall aesthetic of the downtown area.

Another challenge is overcoming citizen apathy, which can hinder progress if the community is not fully engaged in the revitalization efforts. To counter this, we will focus on increasing community involvement through transparent communication, regular public forums, and initiatives that invite residents to take an active role in shaping the future of downtown Warrenton. By fostering a sense of ownership and pride in these projects, we aim to build stronger community support and sustain momentum for long-term success.
In tandem with these efforts, we will work to overcome the limited dining, retail, and entertainment options by attracting a diverse range of businesses that align with our vision of a bustling, lively downtown. Expanding marketing efforts and promoting the unique charm of Warrenton will be crucial in drawing both visitors and new residents, ensuring that our community remains vibrant and economically resilient.

​By addressing these barriers head-on and strategically enhancing what makes Warrenton unique, we can realize our vision of a downtown that seamlessly blends historic charm with modern amenities, creating a thriving community for all.

Future of Business

​The future of business in Warrenton is bright, with a strong emphasis on community-focused growth that leverages the town’s historic charm, strategic location, and potential for economic development. The city’s leadership, in collaboration with organizations like Hometown Warrenton, Inc., the Warrenton Downtown Development Authority, and the Warren County Chamber of Commerce, is dedicated to fostering a vibrant business environment that supports local entrepreneurs while attracting new investments.

One of the key areas for growth is the diversification of retail and dining options. There is a clear demand for more varied choices in downtown Warrenton, and future development will focus on attracting new restaurants, cafes, and specialty shops that cater to both residents and visitors. By encouraging the establishment of unique, locally-owned businesses, Warrenton can maintain its small-town charm while offering a broader range of services and experiences.

Supporting small and local businesses remains a cornerstone of Warrenton's economic strategy. Small businesses are the backbone of the local economy, and continued support through grants, tax incentives, and low-interest loans will be essential in helping them grow and thrive. Programs such as the Façade Grant Program and business development workshops will be expanded to provide ongoing assistance to local entrepreneurs, ensuring they have the resources needed to succeed.

Infrastructure improvements are also critical to supporting business growth in Warrenton. Upgrading the downtown infrastructure, including enhancing the sidewalk network, improving street lighting, and expanding parking facilities, will make the area more accessible and attractive to both businesses and customers. These improvements will play a vital role in creating a welcoming environment that encourages people to spend more time downtown.

Tourism and events are vital components of Warrenton’s economic future. The town's rich history and cultural events provide a strong foundation for growth in this sector. To capitalize on this, plans are in place to increase the quality and variety of events, such as festivals, farmers' markets, and cultural exhibitions, to draw more visitors to the area. Enhanced marketing efforts will promote Warrenton as a destination for both day trips and longer stays, boosting the local economy.

Encouraging new business development is another priority for Warrenton's future. To address market gaps and meet community needs, the town will focus on attracting new businesses in key sectors such as grocery stores, clothing retailers, and automotive services. Filling vacant buildings with businesses that complement the existing market will not only provide additional value to residents but also enhance the overall economic vitality of the downtown area.

Community engagement is at the heart of Warrenton’s strategy for the future. The success of the town's business environment relies heavily on the involvement and pride of its residents. By fostering a strong sense of community pride and engagement, Warrenton can ensure that its residents are invested in the success of local businesses. Programs that encourage local shopping and participation in community events will be prioritized to strengthen this connection.

Preserving Warrenton's historic character is essential to maintaining its unique identity and appeal. As the town grows, new business developments will be carefully planned to align with preservation goals, ensuring that growth respects and enhances the historic fabric of the downtown area. This balance between preservation and progress will help maintain Warrenton’s charm while supporting sustainable development.

​In summary, the future of business in Warrenton is one of opportunity, innovation, and sustainable growth. By focusing on diversifying retail and dining options, supporting small businesses, improving infrastructure, promoting tourism, encouraging new business development, engaging the community, and preserving its historic character, Warrenton is poised to create a dynamic and resilient business environment. This vision ensures that Warrenton remains a vibrant and welcoming place for generations to come.